YouTube has been a game-changer for Nollywood – Imade Osawaru

The rise of digital platforms has reshaped Nollywood, and actress Imade Osawaru believes YouTube has been a major force driving this transformation. She acknowledges that the platform has expanded the reach of Nigerian films, providing a global audience for productions that might not make it to mainstream cinemas or streaming services.

Speaking on Nollywood’s evolving landscape in a chat with Saturday Beats, she stated, “YouTube has been a game-changer for Nollywood. It provides a global platform for films that might not make it to mainstream cinemas or streaming services. While it broadens audience reach, it also challenges filmmakers to create compelling content that stands out in a digital space where viewers have endless options.”

In an era where social media blurs the line between public and private life, Osawaru also spoke about the importance of maintaining personal boundaries. She believes that while fans crave a glimpse into the lives of their favourite celebrities, some aspects should remain off-limits to preserve authenticity and peace of mind.

Sharing how she manages her relationships online, Osawaru emphasised the need for discretion. “Everyone has their preference, but I value a balance between openness and privacy. While social media allows fans to connect with celebrities, I believe certain aspects of one’s personal life should remain private. Protecting relationships from unnecessary scrutiny helps maintain their authenticity,” she explained.

Beyond acting, Osawaru stressed the importance of financial security, advocating for actors to explore side hustles. “Yes, I believe having a side hustle is essential for actors today. While acting is a passion and career, the industry can be unpredictable. Exploring other income streams provides financial stability and creative freedom. For me, my love for food inspired my journey into the culinary space, and my entrepreneurial ventures have allowed me to grow beyond the screen.”

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