Peak Milk activates bars, cities for AFCON matches

Peak Milk, a leading dairy brand and the official milk of the Super Eagles, has announced a series of premium watch parties and bar activations across major cities for the Africa Cup of Nations.

The company said the initiative is designed to bring football fans together in vibrant, high-energy environments, reinforcing Peak’s role as both the emotional and nutritional fuel behind Nigeria’s enduring passion for football.

Football remains Nigeria’s most-watched sport, with over 60 million fans tuning in whenever the Super Eagles take to the field. The Africa Cup of Nations, the company noted, represents a moment of national unity, as families, friends, and communities gather to refresh, cheer, celebrate, and share in the highs and lows of the game.

As part of the campaign, Peak Milk said it would engage consumers through activities on digital platforms, as well as direct interaction with football fans through watch parties in select neighbourhoods and bars across the country.

While the Peak Watch Party is designed to further enrich the AFCON viewing experience, fans will also participate in mini games such as the Peak Header Ball Challenge, Peak Dribble Maze, and the Peak Penalty Challenge, giving them the opportunity to showcase their football skills and passion.

Rapid trivia sessions will also be held, with participants receiving rewards including Peak-branded items and exclusive merchandise. Real-time fan reactions from the events will be captured and shared across social media platforms.

Speaking on the initiative, the Peak Milk Brand Manager, Peter James, said football inspires and unites Nigerians like nothing else, adding that the brand was proud to be at the heart of that passion as the Official Milk of the Super Eagles.

“Our watch parties will give fans not just a place to see the team in action, but a chance to experience the joy, energy, and nourishment that Peak brings to every matchday moment. Wherever passion lives, Peak nourishes it,” James said.

Also commenting, the Marketing Manager of Peak Milk, Omolara Banjoko, said the brand had stood proudly beside the Super Eagles for nearly 25 years, nourishing the national team and their millions of supporters.

“These watch parties are a celebration of Nigeria’s pride, giving fans across the country a chance to come together, share their passion, and enjoy the tournament while we refresh them with free samples of our Peak Yoghurt Drink,” Banjoko said.

The company explained that the watch parties form part of its wider AFCON campaign, which showcases how Peak nourishes every cheer and celebration, from families preparing matchday breakfasts with Peak Milk to fans expressing their emotions in memorable ways.

Peak Milk added that the campaign highlights its commitment to nourishing both body and spirit, while celebrating Nigerian resilience, unity, and passion for football as the Super Eagles once again take centre stage.