Drawbridge CM eyes global growth with iNT agencies

Drawbridge CM, a full-service communication agency based in Abuja, has partnered with iNT Agencies, a global network of more than 40 full-service agencies, in a move designed to strengthen its international reach and expand the range of solutions it offers clients.

The agency announced the partnership in a statement on Wednesday, saying the collaboration will grant it access to iNT Agencies’ network spread across over 30 countries, as well as the group’s technology, expertise, and global talent pool.

“We are excited to join the iNT Agencies network,” Lead Consultant at Drawbridge, Hassan Abdul, said. “This partnership will enable us to tap into a global pool of talent, technology, and resources, enhancing our ability to deliver holistic communication solutions that drive growth and innovation for our clients.

Our goals and vision align perfectly with those of iNT Agencies, and we look forward to working together to build bridges between people, cultures, and borders through branding and communication.”

He added that the alliance will allow Drawbridge CM’s clients to benefit from a broader suite of capabilities, including public relations, traditional and digital advertising, sponsorships, events, and SEO, supported by iNT Agencies’ agile and scalable delivery model.

Founder and CEO of iNT Agencies, Uffe Just, said the group had long sought a strong Nigerian partner. “We have been looking for a long time for a top agency in Nigeria. Nigeria is a very exciting emerging market with a rapidly growing economy, technology, and infrastructure. Drawbridge represents that growth in the advertising industry with their high competence level, and we could not have found an agency that is closer to our vision than them,” he said.

The alliance reflects its long-term plan to scale its operations, deepen its competitive edge, and align with global best practices in branding, communication, and digital strategy.

Further, Hassan said the partnership also positions Drawbridge CM to adopt more advanced tools and methodologies, including AI-powered communication systems, data-driven insights, and cross-border collaboration frameworks.

“As we join the iNT Agencies network, we are excited to tap into the power of cross-border collaboration and international standards that will elevate our game in communication management,” he said.

“The access to cutting-edge technology, including AI, will enable us to deliver more innovative and data-driven solutions to our clients. This partnership is a strategic move that will amplify our capabilities, enhance our creativity, and ultimately benefit our clients.”