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The Managing Director of Betty Distribution Company, Dr Elizabeth Ajibola, has stated that the distribution value chain is essential for delivering commodities from manufacturers directly to the intended consumers.
Ajibola said this during the celebration of the firm’s 5th anniversary and awards ceremony in Lagos recently.
She emphasised that the firm’s priority was to ensure that consumers receive the food items they require from manufacturers, effectively connecting the entire value chain to meet demand efficiently.
Ajibola reiterated the firm’s commitment to bridging distribution gaps across the nation and expanding into additional states.
She commended the staff for their dedication during challenging economic conditions, highlighting that their efforts were vital to the company’s success.
She also thanked the company’s partners for their continuous support, noting, “Just when you think you have arrived, they push you to aim higher.”
She also credited the Managing Director of GB Foods, Mr Vincent Egbe, for playing a key role in Betty Distribution’s early success.
The firm awarded the staff with plagues and monetary gifts for their dedication in the face of tough economic conditions, calling their efforts essential to the company’s success.
In his keynote address, the Managing Director of GB Foods, Mr Vincent Egbe, said, “The problem is that we often assume our current position is sufficient. We are in a race, and the landscape of supply chain and distribution has evolved. Many people fail to envision the future beyond their immediate circumstances.
“When I met with the leadership of this company, I was impressed by their willingness to take risks and their relentless efforts that led to their success. Many partner companies today recognise the tenacity and vision that have driven this business forward.
“I urge this company and others to do more. Trading teaches us to operate on low margins, enabling rapid scaling. While 60 per cent of businesses fail before their fifth year, we celebrate this company’s growth in that same period.”
According to Egbe, every part of the world has a nucleus, and Nigeria’s future is pivotal for this continent.
In his remarks, the Commercial Director of Olam Foods, Bolaji Anifowose, emphasised the significant challenges in distributing agricultural products to the manufacturing sector, noting that 50 to 60 per cent of goods fail to reach their intended customers due to distribution issues.
“I commend the company and its team for their efforts in bridging this gap and encourage them to continue their work, as there are still vast opportunities in the distribution sector,” Anifowose said.
English (US) ·